PowerGen Leader - East Africa
Job Description
1. Business Growth & Market Leadership
• Develop and execute strategic business plans to establish KOEL as a market
• leader in the East African genset industry.
• Drive top-line growth by achieving and exceeding annual sales and profitability targets.
• Identify new market segments, project opportunities, and emerging customer needs.
2. Sales, Marketing & Channel Management
• Lead direct sales and manage along with our channel partner in East African
• Countries to develop network of dealers and distributors across East African Region.
• Strengthen relationships with industrial houses, EPCs, real estate developers, telcos, banks, government bodies, and consultants.
• Execute marketing campaigns, product promotions, and customer engagement activities.
3. West Africa Regional Development
• Explore and build business opportunities in neighbouring countries (e.g., Uganda, DRC, Burundi, Rwanda, Sudan, Ethiopia, Mauritius, Comoros, Seychelles, Somalia etc.).
• Establish regional partnerships and support distributor developments.
• Conduct market mapping, opportunity assessments, and develop market entry strategies.
4. Operational Excellence & Service Support
• Ensure seamless execution of orders, logistics, and after-sales service through local partners.
• Build strong service infrastructure and ensure adherence to warranty and AMC standards.
• Monitor customer satisfaction and manage escalations in coordination with HO.
5. Strategic Reporting & Compliance
• Provide periodic business updates, forecasts, and competitive intelligence to regional headquarters.
• Ensure business operations are aligned with KOEL’s ethical guidelines and local regulatory requirements.
• Maintain robust documentation, reporting systems, and market data analytics.
Key Requirements
Education:
• Bachelor’s degree in engineering.
• MBA or equivalent postgraduate qualification is preferred.
Experience:
• 8–12 years of progressive experience in diesel generators, power solutions, or capital equipment sales.
• Prior experience in East African markets with a strong network in Powergen business for industrial, commercial, and public sector domains.
• Proven track record of revenue growth, channel management, and business development.
Skills & Competencies:
• In-depth knowledge of diesel generator applications, sizing, specifications, and customer expectations.
• Strong leadership qualities with an ability to manage cross-functional teams and external stakeholders.
• Excellent communication, negotiation, and interpersonal skills.
• Entrepreneurial mindset with a high level of initiative and accountability.
• Familiarity with regulatory, import, and tax frameworks in East African countries is an advantage.
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