Meta Creation & Performance (Hybrid/Nairobi)

You’ll take ownership of our paid visibility on Meta (Facebook & Instagram) – from campaign strategy and setup to hands-on execution and continuous

optimization.

Your goal: generate qualified job applications and client leads.

No chasing likes. No vanity metrics.

We care about lead quality, funnel performance, and real results.

Meta Ads (Strategy & Setup)

• Plan and execute performance strategies on Meta with a strong focus on lead generation (recruiting & new clients)

• Build and continuously improve funnel structures (audiences, messaging, retargeting, lead mechanics)

• Set up and structure campaigns, including budget planning and goal definition

Campaign Execution & Optimization (Meta)

• Launch, manage, and optimize Meta Ads campaigns (Facebook & Instagram)

• Continuously improve targeting, ad structures, budgets, and conversion paths

• Work closely with content and design to develop and refine creatives

• Evaluate campaign performance based on lead quality and value, not just reach or clicks

Testing & Creative Development

• Build and evolve structured testing setups (hypotheses, A/B tests, iterations)

• Analyze creatives, hooks, copy, and visuals based on performance data

• Scale what works – based on solid data, not gut feeling

Reporting & Teamwork

• Regular KPI reporting (e.g. CPL/CPA, conversion rate, lead quality)

• Create detailed performance reports with clear recommendations: stop /start / scale

• Work closely with the sales team to assess lead quality and improve funnel handovers

• Align with and report to the Social Media Team Lead

Google Visibility & Optimization

• Collaborate with cross-functional teams to ensure organic and paid strategies are fully integrated across all marketing channels.

• Monitor search trends and platform updates to proactively adjust campaigns and maintain strong visibility

Requirements• Hands-on experience in performance marketing with a strong focus on Meta Ads (agency or in-house)

• Confidence in campaign setups, targeting logic, and performance metrics

• A solid understanding of numbers – and the ability to turn data into action

• A structured, self-driven way of working and a clear sense of priorities

Benefits• Strong local benefits – private healthcare, paid vacation, and additional financial perks

• Global exposure – daily collaboration with international clients and projects

• Stability & care – secure employment with a long-term, people-first approach

• Motivated professionals – engaged, connected teams who do their best work

• Hybrid work setup - mainly home office with some team meetings in Nairobi