Growth Manager

Role: Growth Manager

Reporting to: Chief Executive Officer

Greenspoon is Kenya's fastest growing online supermarket, delivering thousands of delicious, healthy, and fresh groceries directly to our customers' homes every day. We are building East Africa's largest online supermarket with exceptional service and quality at an every day price. We pride ourselves on offering the widest range of organic fruits and vegetables, freshly baked breads, quality meats, and much more! We delight you with everything that you love and everything that you need.

We deeply care about our customers, suppliers, employees, and the environment. We believe this is the reason we have grown over 15x over the last three years. We embody our values - honesty, quality, and impact - every day. As a certified B Corp, we hold the highest global mark of sustainability, placing us in the same league as brands like Patagonia, Ben & Jerry's, and BrewDog. We are a sustainable enterprise that is also profitable. We are optimistic about the future and have strong confidence in our abilities. Our team is young, extremely talented, and driven to make an impact.

The Role

This is a management role, owning one of the most important engines of the business: how Greenspoon wins new customers, keeps them shopping, and grows their value over time.

You will own the growth system across acquisition, retention, customer experience, campaigns, customer journeys, performance marketing, lifecycle marketing, partnerships, assortment opportunities and new commercial ideas that can unlock the next stage of growth.

This is not a role for someone who only manages campaigns. It is for someone who can look at the full customer journey, see where the biggest opportunity sits, and build the system to unlock it.

You will lead a team of marketing analysts, designers and promoters, and you will work closely with product, tech, commercial, operations, finance and customer service.

Why we are hiring

Greenspoon has grown fast, but the next stage needs a more structured growth engine.

We need to keep acquiring the right customers, increase second orders, grow repeat behaviour, improve retention, increase customer value and build stronger customer journeys across every touchpoint.

Today, a lot of growth still depends on individual campaigns, strong execution and people pushing hard. That has worked well so far. It will not be enough as we scale.

We want growth to become more repeatable, more measurable and more connected to how customers actually behave. That means better funnels, better lifecycle journeys, better offers, better creative testing, better channel performance and better use of customer data.

This role exists to turn growth from a set of campaigns into a proper operating system.

Some of the responsibilities:
• Customer acquisition. Build and execute scalable strategies to bring in high-quality customers across paid media, organic channels, partnerships, referrals, offline activations and new growth channels.
• Retention and repeat purchase. Own the customer journey after first order. Improve second order rates, 30-day activity, repeat frequency, reactivation and long-term customer value.
• Performance marketing. Manage and improve campaigns across Google Ads, Meta, email, WhatsApp, app channels and any other high-potential channels. Make sure we know what works, what does not, and where to double down.
• Lifecycle marketing. Build better customer journeys in Brevo and other tools. Welcome flows, second order flows, reactivation flows, win-back journeys, category journeys, loyalty journeys and customer education.
• Customer offer and positioning. Make sure our offer is clear, strong and relevant for different customer segments. That includes convenience, quality, healthy products, value, discounts, full supermarket range and category-specific hooks.
• Growth analytics. Track the metrics that matter: CAC, conversion, retention, repeat rate, second order rate, AOV, frequency, CLV, ROAS, campaign payback, churn and reactivation. Turn data into clear actions.
• Creative testing. Build a strong testing machine for hooks, offers, landing pages, emails, ads and customer messages. Help the team learn faster and scale what works.
• Product and customer experience. Work with tech and product to remove friction from the customer journey. Checkout, search, app experience, landing pages, category discovery, payments and repeat purchase flows.
• Assortment-led growth. Spot product, category and business line opportunities that can attract new customers or grow existing ones. Work with the commercial team to turn those ideas into campaigns and offers.
• Partnerships and new channels. Identify and build partnerships that can bring in the right customers at the right cost. Test new channels without losing discipline.

Qualifications:
• As this is a management team role, we consider candidates with at least 5 years of work experience.
• You think and act like an entrepreneur, thinking creatively and strategically to identify and capitalize on opportunities. You ‘play to win’. You do not stop when you are tired, you stop when you are done.
• Possession of a growth mindset, embracing challenges, learning from failures and constantly seeking new opportunities to improve. You have a razor sharp focus on the key actions that will move the needle.
• Proven track record of successfully driving user acquisition and retention growth with a strong understanding of marketing funnel fundamentals and best practices.
• You master the basics: excellent analytical and data-driven decision-making skills, project management, problem-solving, eye for detail, communication and presentation skills.
• Passion for food and a desire to innovate and disrupt the traditional model.
• Strong people skills, able to build strong relationships with everyone in the business and be a coach and mentor.
• Affinity with working with a premium brand with high-end customers is a plus.
• Experience in a similar growth-focused role within e-commerce or a relevant industry is a plus.
• Experience in working in a fast-paced environment such as (strategy) consulting, start-ups, scale-ups and investment banking is a plus.
• International exposure and experience is a plus.

The process

Our process is extremely fast, but consists of several steps. Included is an online capabilities assessment, two rounds of interviews, of which one will be a case interview as well as a thorough background and referral check. The start date of the role is as soon as possible. The salary range and secondary benefits are available on request. If this role sounds like a good fit, please get in touch with us at Greenspoon.

Apply through the Google Form!
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