Create a full usable identity for new Pilates Studio

Seeking a creative designer to create a full usable identity for a new pilates studio located in Southern California.

Needing these things to get going --- maybe all or maybe less, we will need some advice: primary logo, simplified mark, social avatar, horizontal and stacked versions, color palette, typography system, and basic brand guidelines, editable vector files and full commercial usage rights.

The symbol is a hummingbird. Not a cute hummingbird wellness logo. The visual direction should feel refined, intimate, modern, quietly strong, and slightly mysterious. The hummingbird should be elegant and symbolic—not clip art. Worth noting, we are not married to the hummingbird symbol

Studio arrival story. Clients enter through a small gate off the sidewalk, along a small pathway and through a tall gate into the very private pathway leading through a mediteranean patio and passed the pool, through the cabana, to discover a private studio behind the main house. That physical experience is part of the brand’s magic.

Brand: Hidden House Pilates

Positioning: Classical Pilates. Made Personal.

Symbol: Hummingbird

Experience: Private, discovered, inclusive, precise, restorative

Color palette will have pink in it -- wide open to ideas.