Content & Digital Lead

About the Role

The Digital & Content Lead will drive Youth+ Africa's digital strategy, brand storytelling, and audience growth. This role goes beyond traditional marketing—you'll lead the development of a powerful digital ecosystem that connects communities, tells impactful stories, and supports the organization's growth across Africa.

You'll oversee content strategy, social media, digital campaigns, community engagement, analytics, and digital innovation while working closely with cross-functional teams to deliver measurable impact.
Key Responsibilities
• Develop and execute Youth+ Africa's digital and content strategy to support organizational growth and impact.
• Lead the creation of compelling, high-quality content across video, social media, blogs, email, website, and multimedia platforms.
• Shape and maintain a consistent, premium pan-African brand voice across all digital channels.
• Manage and grow Youth+ Africa's presence across LinkedIn, Instagram, TikTok, X, YouTube, and other digital platforms.
• Design and execute campaigns that increase audience engagement, brand awareness, and lead generation.
• Build and nurture vibrant online communities that encourage collaboration, participation, and advocacy.
• Monitor digital performance through analytics, reporting, and continuous optimization.
• Stay ahead of emerging digital trends, technologies, and content formats to keep Youth+ Africa at the forefront of innovation.
• Collaborate with internal teams, partners, and external creatives to deliver high-impact digital experiences.
• Lead and mentor digital team members while fostering a culture of creativity, collaboration, and continuous improvement.
Qualifications
• Bachelor's degree in Marketing, Communications, Digital Media, Journalism, Business, or a related field.
• 5+ years of experience in digital marketing, content strategy, communications, brand management, or a similar role.
• Demonstrated experience developing and executing successful digital content strategies.
• Strong copywriting, storytelling, and editorial skills.
• Experience managing multiple social media platforms and digital campaigns.
• Proficiency in content management systems, digital analytics tools, and social media management platforms.
• Knowledge of SEO, email marketing, content performance analytics, and audience growth strategies.
• Experience leading creative teams or managing external agencies is an advantage.
• Passion for youth empowerment, entrepreneurship, innovation, and building impactful digital communities.