Senior Manager, ABM – Integrated Campaigns

Job Description:
• Own ABM from the ground up: 1:1 programs for your most strategic targets, 1:few cluster plays for high-potential segments, and scaled 1:many motions where volume matters.
• Work shoulder-to-shoulder with Sales and Sales Ops to define which accounts matter most, how they're tiered, and what a coordinated go-after looks like.
• Map buying groups, identify the stakeholders who matter, and build engagement sequences that speak to each of them differently.
• Turn account intelligence (intent signals, firmographic data, behavioral triggers) into personalization campaigns.
• Build vertical-specific ABM plays for high-priority industries like Financial Services, Healthcare, Manufacturing, etc where buying dynamics, compliance mandates, and threat profiles differ materially.
• Build reusable ABM playbooks and campaign blueprints to scale the programs.
• Measure what moves: account penetration, pipeline influence, deal velocity, expansion signals.
• Own the full campaign calendar including, planning infrastructure, cross-functional briefs, timelines, and keeping everyone on the same page.
• Build campaign strategies from the segment up: who we're going after, why now, what message, which channels, what we need to see to call it working.
• Connect every campaign back to an ABM motion or sales play so the buyer experience feels cohesive, not random.
• Spot whitespace. If there's a segment or vertical we should be in but aren't, you'll find it and make the case.
• Build and launch campaigns yourself in HubSpot: workflows, nurture journeys, landing pages, email sequences, the whole thing.
• Run paid media, retargeting, social, content syndication, webinars, and event programs in a coordinated way, not in silos.
• A/B test constantly. Iterate weekly. Don't wait for the quarterly review to fix what isn't working.
• Keep your finger on the analytics, dashboards, intent data, pipeline reports and translate what you see into clear recommendations for leadership.
• Partner with Sales Enablement on the materials and outreach sequences that sit alongside your campaigns.
• Own budget allocation, vendor, contractors and channels with a clear ROI lens.
Requirements:
• 6–8 years in B2B marketing with a serious track record in ABM and integrated campaign leadership.
• Prior experience in a cybersecurity company or marketing to security and IT buyers is a plus.
• Experience running executive engagement programs targeting CISOs: roundtables, private dinners, advisory boards, or EBC programs.
• Deep understanding of enterprise security buying groups, including CISO, VP Security, Security Architect, IT Director, and Procurement personas and the complex, compliance-driven evaluation cycles common in cybersecurity procurement.
• Proficiency in Salesforce, HubSpot and major ABM platforms.
• You've built campaigns in them, not just reported from them.
• Analytically rigorous: You are deeply data-driven, comfortable in SQL, attribution measurement, building dashboards, defining metrics, and making decisions based on data.
• Thrives in ambiguity: You operate independently with urgency and ownership in fast-paced, early-stage environments where processes are still being defined.
• Ability to travel up <10% as business needs require
Benefits:
• flexible PTO
• health insurance plans (medical, dental, vision)
• monthly stipend for phone and internet
• 401k
• flexible spending account
• home office stipend when joining
• access to frontier AI models