Sales Development Representative (SDR)

Headquarters: Canada
URL: https://castr.com


Sales Development Representative (SDR)
Castr — Live Streaming and Video TechnologyFull-time | Remote | Base salary + uncapped commission | Immediate start
About Castr
Castr is a global live-streaming and video technology platform built for production agencies, broadcasters, corporate media teams, event companies, and organizations running business-critical video workflows.
Our platform helps customers deliver live video, video on demand, OTT content, secure streaming experiences, and digital events to audiences around the world.
We are expanding our outbound sales function and looking for confident, resilient, and commercially driven Sales Development Representatives to generate qualified new-business opportunities for our sales team.
Compensation

Competitive location-based base salary, determined by experience and local market rates
Uncapped performance-based commission
Clear monthly targets and commission criteria
Additional earning potential for consistently exceeding targets

This is a newly created outbound role, and the commission structure is designed to strongly reward qualified appointments and genuine sales opportunities.
The Role
This is a full-time, telephone-led outbound sales role focused on prospecting, lead generation and appointment setting.
You will identify suitable businesses, reach relevant decision-makers, uncover potential requirements and create a consistent flow of qualified sales appointments.
We are looking for genuine sales hunters: people who enjoy opening new doors, are motivated by results and earnings, and are comfortable speaking with businesses across the UK, Europe and North America.
This is not a role for someone whose primary approach is sending automated LinkedIn messages or mass email campaigns. Email and LinkedIn may support your outreach, but the telephone will be your main sales channel.
You must be comfortable picking up the phone, starting conversations, handling objections and continuing after rejection.
Your objective is straightforward:
Generate qualified appointments and create new sales opportunities every day.
Key Responsibilities


Make a high volume of outbound calls to prospective customers


Identify and contact relevant business decision-makers


Generate qualified appointments for the sales team


Research target companies, industries and accounts


Uncover prospects’ live-streaming, video, digital-content and event requirements


Identify upcoming events, active projects, contract-renewal dates and purchasing timescales


Introduce Castr’s live-streaming, video-on-demand, OTT, CDN, monetisation and security capabilities


Qualify each opportunity before arranging a sales meeting


Follow up consistently with prospects by telephone


Use email and LinkedIn to support telephone outreach where appropriate


Maintain accurate records of calls, conversations, follow-ups and booked meetings


Support the wider sales team with account research and pipeline development


Work towards agreed targets for calls, conversations and qualified appointments


Share feedback on objections, customer requirements, competitor activity and market trends


Who We Are Looking For
You may be a strong fit if you:


Have strong sales-hunting instincts and enjoy finding new business


Are motivated by targets, results and uncapped earning potential


Are confident making high-volume outbound calls


Are comfortable speaking with senior business decision-makers


Can communicate clearly, confidently and professionally


Are resilient, persistent and able to handle rejection


Are comfortable following up with prospects multiple times


Can quickly learn new products and technical concepts


Are organised and able to manage a busy daily workload


Can work independently and remain productive in a remote environment


Are comfortable working flexible hours to reach prospects in different time zones


Are available to start quickly


Previous experience in live streaming or video technology is not required.
We are more interested in confidence, work ethic, commercial instincts, resilience and the ability to learn quickly.
Relevant Experience
Strong candidates may come from backgrounds such as:


Appointment setting


Telesales


Sales development


Business development


Lead generation


Recruitment


Fundraising


Events or hospitality sales


Media or advertising sales


Membership or subscription sales


Customer retention


Other high-volume telephone-based sales roles


An interest in technology, live events, video production, media, marketing or digital content would be beneficial, but it is not essential.
Sales Tools and Technology
Experience with CRM systems, sales-engagement tools or prospecting platforms would be beneficial.
At Castr, we believe technology should support the sales process, not replace genuine conversations with potential customers.
Remote-Working Requirements
This is a full-time, work-from-home position.
You must have:


Your own reliable computer


A professional-quality headset


A quiet and suitable place to work


A stable and reliable internet connection


The role will involve contacting prospects across the UK, Europe and North America. Some later working hours may be required to reach North American companies.
Working schedules will be agreed in advance.
This is not a quiet or routine 9-to-5 role. It is suited to people who want to perform, earn and progress.
Career Progression
Strong performers will have opportunities to progress into positions such as:


Senior Sales Development Representative


Business Development Representative


Account Executive


Progression will be based on performance, consistency, attitude and the ability to create genuine sales opportunities.
What Success Looks Like
Success in this role means:


Consistently achieving outbound activity targets


Booking qualified appointments for the sales team


Speaking with relevant decision-makers and influencers


Identifying businesses with genuine requirements and realistic buying timescales


Providing accurate qualification information for every meeting


Following up consistently and professionally


Contributing directly to Castr’s sales pipeline and revenue growth


Appointment quality is just as important as appointment volume.
A qualified meeting should involve a relevant decision-maker or significant influencer from a suitable organisation with a genuine or potential requirement for live streaming, video on demand, OTT, digital events or related video technology.
Interview Process
The interview process may include:


An initial screening interview


A short telephone-based sales exercise


A final interview with the Castr sales leadership team


Candidates may be asked to demonstrate how they would open a cold call, qualify a prospect and respond to common objections.

To apply: https://weworkremotely.com/remote-jobs/castr-sales-development-representative-sdr