CRO Expert Needed to Audit & Redesign Landing Page for Proven $450K Ecommerce Brand

I'm looking for an experienced Ecommerce CRO (Conversion Rate Optimization) expert to review and redesign a landing page for Smoods.

Smoods is a mood-based sock brand that previously generated over $450,000 in revenue with a 3.6% conversion rate.

Our best-selling product was an 11-pack bundle, which generated over $127,000 in sales.

We are relaunching the brand using a simplified one-product direct-response strategy focused entirely on this flagship bundle.

This is not a new product.

The product has already been validated by the market.

Our goal is to increase conversion rate, improve average order value, and maximize profitability while selling a single flagship product.

Current product:

https://smoods.com.au/products/11-pack-mood-socks-by-smoods

Attached are two landing page concepts currently under consideration:

•smoodslanding2

• smoodslanding4

I prefer the overall structure of smoodslanding2, but smoodslanding4 contains some improvements such as size selection, FAQ placement, and additional trust-building elements.

I am looking for an experienced CRO expert to review both concepts and create the highest-converting version possible.

WHAT I NEED

1. Landing Page Audit

• Review existing landing page concepts

• Identify weaknesses and opportunities

• Explain what is helping conversions

• Explain what is hurting conversions

• Identify missing trust-building elements

• Identify mobile conversion issues

2. Conversion Recommendations

• Hero section improvements

• Offer positioning

• Product presentation

• CTA optimization

• Social proof placement

• Customer review strategy

• FAQ placement

• Trust-building improvements

• Mobile optimization

• Checkout friction reduction

3. Wireframe / Mockup

Create your ideal high-converting version of the landing page.

This does NOT need to be developed.

A simple Figma design, wireframe, or visual mockup is perfect.

DELIVERABLES

• Written CRO audit

• Top conversion recommendations

• New landing page wireframe/mockup

• Explanation of why your version should convert better

IMPORTANT

This is a direct-response ecommerce project.

We are intentionally moving away from a traditional Shopify storefront and toward a one-product direct-response funnel centered around our best-selling bundle.

I am NOT looking for:

• Logo design

• Branding work

• Graphic design only

• Pretty website redesigns

• Generic Shopify design

I am looking for someone who understands:

• Ecommerce conversion optimization

• Direct response marketing

• Meta/Facebook traffic

• DTC brands

• Shopify

• Landing page psychology

• Product page optimization

Experience improving product pages or landing pages for brands doing $100k+ in annual ecommerce revenue is strongly preferred.

WHEN APPLYING, PLEASE INCLUDE

1. Examples of ecommerce landing pages you have improved.

2. Your biggest conversion wins.

3. The first 3 things you typically look at when auditing a landing page.

4. If this were your business and you had to spend $10,000/month on Meta ads, what are the first 3 things you would change before launch?

There may be an opportunity for a second project to build the final version in Replo after the audit is complete.