Director of Marketing - Wellington College International Kenya

Wellington College International and Rendeavour, Africa’s new city builder, have partnered to open a coeducational day and boarding school for 1,500 pupils aged 3-18 in Tatu City, Kenya.

Wellington College International Kenya will be the second Wellington College International campus in Africa established by Rendeavour, following the successful launch of Wellington College International Lagos in Nigeria.

Opening in September 2028, Wellington College International Kenya will offer unparalleled academic excellence, state-of-the-art facilities, and a holistic approach to education, transforming the educational landscape in East Africa.

Wellington College International Kenya will bring the distinctive ethos, heritage and academic excellence of Wellington College to East Africa, offering an education that nurtures both intellectual curiosity and strong personal character. The school’s location in Kenya, a global destination, will also attract families from beyond Africa seeking a lifestyle change in one of the most beautiful countries in the world.

The school will follow the rigorous English National Curriculum, culminating in the challenging A-level programme, as well as offering coaching and teaching excellence in sports, music, and the arts.

Wellington College is a thought leader in education, and the school will look to lead in areas of AI and entrepreneurship.

Rendeavour is Africa’s largest new city developer. Backed by American, Norwegian, New Zealand, and British investors, Rendeavour’s cities are among the largest construction projects in Africa and serve as hubs for businesses, homes, education, and recreation within infrastructure-ready economic zones.

Position Overview:
We are inviting enthusiastic and skilled Marketing professional to become a part of our pioneering team. In this role, you will have the unique opportunity to develop and provide outstanding educational experiences for young children , implementing a progressive curriculum that balances the high standards of UK education with the local context of Kenya.

Purpose of Role:
• We are seeking a highly experienced, dynamic and strategic Director of Marketing to support the successful launch of Wellington College International Kenya, a leading British K-12 day/boarding school opening in Tatu City in September 2028

• To promote the Wellington College International brand in Kenya, nationally and internationally

• Develop and implement innovative marketing and communications strategies aligned with the brand’s vision, values and strategic priorities, which effectively differentiate the school, and delivers the agreed long-term pupil recruitment targets

• Develop and maximise the Wellington College International Kenya brand and brand profile based upon detailed market understanding and the management of key press, PR and digital channels

• Work in tandem with the Director of Admissions to ensure the optimum fill of the school, monitoring and, where necessary, responding to key market trends via effective strategies and tactical marketing plans