Industry Customer Marketing Specialist

The Industry Customer Marketing Specialist is responsible for developing and managing customers and projects within designated industries in the East Africa region. Focusing on sectors such as infrastructure, mining, energy, agriculture, and ports, the role aims to identify opportunities, promote construction machinery solutions, and drive sustainable sales growth and market penetration.

1. Industry Market Development
• Conduct market research on assigned industries and identify target customers and projects
• Collect and update industry customer and project information on a continuous basis
• Identify business opportunities and support early-stage project development

2. Customer Development and Relationship Management
• Build and maintain relationships with key contacts of industry customers
• Support communication with decision-makers, technical teams, and procurement departments
• Assist in maintaining long-term customer cooperation and repeat business

3. Project Tracking and Sales Execution
• Track industry projects throughout the full sales cycle, from opportunity identification to contract execution
• Coordinate internal resources (product, service, spare parts, logistics, and finance) to support project conversion
• Assist in commercial negotiations and contract implementation

4. Industry Solution Promotion
• Promote construction machinery products, spare parts, services, and integrated solutions based on customer working conditions
• Communicate product advantages, application cases, and lifecycle value to customers
• Support demonstrations, site visits, and solution presentations

5. Market and Competitor Analysis
• Collect information on industry policies, market trends, and competitor activities
• Analyze competitors’ products, pricing strategies, and service models within target industries
• Provide market and industry feedback to regional management and product teams

6. Sales Target and Payment Support
• Support achievement of assigned sales targets and market development KPIs
• Follow up on delivery, acceptance, and payment collection
• Assist in controlling business and credit risks in coordination with finance and commercial teams